DeCircle,

Design for Circular.

打造具有可持续影响力的品牌 A studio dedicated to redesigning how people and businesses engage with sustainability.

我们致力于用以人为本的设计，重塑生活与商业可持续。
我们的使命是让可持续被理解，被感知，被选择。
用好设计、好产品、好体验激发负责任的选择，让可持续成为日常。 We believe sustainability should feel natural, intuitive, and empowering. Our mission is to spark awareness, inspire better decisions, and help shape a future where responsible choices are not the exception, but the everyday standard.

可持续产品与服务创新 Sustainable Product & Service Innovation

帮助企业将可持续战略落地到消费者可以感知的产品和服务 Helping companies translate sustainable strategies into products and services that consumers can perceive.

市场研究与消费者洞察 Market Research & Consumer Insights

帮助企业识别和挖掘可持续商业机会，验证设计概念。 Helping companies identify and uncover sustainable business opportunities, and validate design concepts.

可持续沟通与传播 Sustainable Communication & Dissemination

从企业ESG实践中挖掘品牌的可持续故事，显化为内容和体验。 Uncovering the brand's sustainable story from corporate ESG practices, manifesting it into content and experiences.

可持续创新思维培训 Sustainable Innovation Mindset Training

协助推动品牌内部创新，促进转型过程中的思维与行为变革。 Assisting in driving internal brand innovation, promoting mindset and behavioral shifts during the transformation process.

团队 Team

Jasmine LIU

联合创始人 & 策略负责人 Co-Founder & Head of Strategy

Jasmine，拥有20年品牌方与咨询公司的双重背景，曾担任 VML 中国区客户体验业务战略负责人及执行总监，以及耐克消费者洞察大中华区总监，持有 CFA的ESG/可持续领域投资认证，长期深耕商业战略、创新与设计领域，并致力于推动可持续发展成为商业与消费者的共同价值。 Formerly the Strategy Lead and Executive Director of VML CX business in China, GC Director at Nike Consumer Insights, CFA-certificated ESG/Sustainable Investor, Jasmine has extensive experience working with both brands and agencies in strategy, innovation and design, as well as a passion for making sustainability a shared value for business and consumer.

Ann CHU

联合创始人 & 设计负责人 Co-Founder & Head of Design

Ann，曾任 VML 中国体验设计资深总监，也是一位设计思考教练。她兼具硅谷科技大厂与 4A 广告公司的多元背景，主导过多项产品创新与数字化转型，擅长以设计驱动商业与社会价值。她坚信，卓越的设计应以人为本、包容多元，致力于为社会与环境创造可持续的未来。 Formerly the Senior Director of Experience Design at VML China, Ann is a certified Design Thinking coach with a background in global tech and top 4A agencies. Having led Fortune 500 projects in product innovation and digital transformation, she is driven by the conviction that meaningful design should solve human challenges while remaining both inclusive and sustainable.

联系我们 Contact Us

无论您是寻找可持续身份的初创公司，还是转向循环经济的企业，我们都能为您提供帮助。 Whether you are a startup defining your sustainable identity or an enterprise pivoting to the circular economy, we are here to help.

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